Shandong Jinze Sichuang tourism development Co., LTD，It is an industrial investment company of Shandong Jinze Industrial Group，Registered place: No.424, Wuling Road, Pingyin County, Jinan City，The registered capital is 30 million yuan，The company is mainly engaged in the development, construction, management and operation of tourist attractions，Real estate development, sales，Tourism management services and conference and exhibition services。

The company signed a strategic cooperation agreement with the People's Government of Pingyin County，Invest 1.5 billion yuan to develop the "Happy e Valley" leisure resort project in the Virgin Mountain Scenic area，Reasonable use of the natural tableland terrain, gully terrain and villagers abandoned yard of the project plot，With folk culture as the foundation，Rely on the local native industry，Create a new concept ecological park integrating folk culture display and experience, original ecological catering, international customs, ecological education base, leisure and entertainment, ecological tourism, modern motorhome self-driving camping ground, and environmental protection。

"Happy e Valley" project plans to cover an area of about 1500 mu，In order to combine the surrounding existing Huzhuang church scenic spot and ten thousand mu rose garden，To build a national AAAA scenic spot level holiday, leisure, tourism, humanistic and ecological new comprehensive area，To upgrade it to a "national tourism city, residential city, cultural city" in one of the fine model。

In 2016, on the basis of the planning and construction of the "Happy e Valley" project, the company closely followed the spirit of the "Notice on Issuing the Implementation Plan of Creating a Characteristic Town in Shandong Province" (Lu Government Office Zi [2016] No. 149) document, and proposed the plan of creating a "Pingyin Rose Town" and finally stood out in the competition。On January 6, 2017, Shandong Province issued the "Notice on the announcement of the New Pilot List of small and medium-sized cities and the creation list of characteristic towns" (Lu Government Office word [2017] No. 16), with the consent of the provincial government, Pingyin Rose Town was determined to be included in the provincial characteristic town creation list。